the curse of knowing how to win

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Jun 10 • 1 min read

you executed your way into exhaustion


Here we are again.

The dozenth time in as many weeks where I’m in a room with someone saying…

“The reward for good work is more work.”

And the capable person across from me is nodding in agreement, shoulders slouching an inch lower, because in eight simple words all of their overwhelm has been tidily described.

Sucks.

I lived this for most of my adult life. See if this hits…

  • You’re doing stuff you’re really good at but no longer love.
  • You’re looking ahead and thinking…when that happens, it’ll get better. But you don’t believe it actually will.
  • You entertain what doubling the business looks like in your head and think…but then everything else doubles too and fuuuuuuck that.

Feels like a trap, doesn’t it?

Here’s the deal. If you’re good at something, you’ll never lack the opportunity to do more of it.

But what if that thing you’re good at isn’t what you want to keep doing?

It’d be easier to say we failed our way into exhaustion.

That we keep beating our head against the wall with stuff that doesn’t work.

But the real problem’s scarier than that.

You executed your way into exhaustion.

You found something that works.

Winning on paper.

Outwardly successful.

Inwardly though?

That’s what the video’s for.

The inconvenient questions that help clear the muck of being so damn capable, so there’s finally space to feel alive again.

The short video has three questions I used to stop penalizing myself for being the most capable person in the room.

https://www.youtube.com/watch?v=OxDreXhzEos

Hope it helps,

Colby


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